Need for Investments in Infrastructure
Frankfurt, 12th Dezember 2023. According to the latest UNWTO figures, Africa’s tourism economy is recovering faster than other regions. Tourist arrivals in the period January to September 2023 are only 8 percent below those in 2019.
In addition to the Middle East and Europe, Africa is experiencing the greatest upswing. Individual countries, such as Tanzania, are on track to even exceed the number of visitors from the pre-Corona year of 2019. International arrivals in the East African country rose to 1,131,286* in the period January to August 2023 compared to 900,182 in the corresponding period last year. This is an increase of 24.7 percent compared to 2022.
The growing number of visitors, especially to safari destinations, requires an expansion of the tourism infrastructure to meet demand and create sustainable jobs for the local population. According to the World Travel & Tourism Council (WTTC), around 25 million people were employed in the African tourism sector in 2019, accounting for 5.6 percent of all jobs on the continent.
As a founding member of the new economic initiative Rethinking Africa, Voice4Africa is committed to enabling investments from Germany to support the growth of the travel industry on the African continent.
“Private sector investments are very important for the African tourism industry. We are committed to eye-level partnership that supports the growth of the African travel industry, creates jobs, and promotes sustainable development,” says Hanna Kleber, CEO of Voice4Africa.
VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service PR agency with a special focus on tourism and many years of expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver for sustainable development. Voice4Africa is the winner of the Corps Touristique Award for International Understanding 2023.
Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications
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Photo: Safari tourism creates jobs in Africa © Voice4Africa