Vast landscapes full of pristine beauty – Africa takes you back to the roots of humanity and offers you an exciting stay in the seclusion of nature. Unique wilderness and fascinating wildlife make the world’s second largest continent a diverse holiday destination. Africa’s landscapes and wildlife inspire travellers from all over the world. The warm welcome and hospitality of Africa`s people turn visitors into friends.
Before the Corona pandemic, African tourism was booming. In 2018, the continent attracted around 67 million tourists worldwide ➝ (Source: Deutsche Welle). Now the people of Africa are looking forward with confidence to the revival of the travel market. More than ever, they rely on the income from tourism ensuring that their guests have a safe holiday experience.
In South Africa alone, more than 700,000 people work in the travel industry, in Uganda it is only slightly less. Looking at the continent as a whole, a large part of the population is directly or indirectly employed in tourism. From safari lodge operators to artisans and vegetable traders, many people in Africa earn their income in the travel industry.
In developing and emerging countries, it has particularly serious consequences when travellers stay away, as in the pandemic. For example, African national parks and game reserves are financed up to 100 percent by income from tourism and national park fees. If these funds fall away due to a lack of visitors, the means to protect the animals from poaching are missing. Hotel owners, tour operators, catering staff and their families are equally affected.
A trip to Africa is therefore not only an unforgettable experience and an enrichment for every traveller, but it is also an active contribution to sustainable development in African holiday destinations. Both travellers and hosts can benefit from responsible African tourism!