EN2024-03-14T09:39:10+01:00

About us

Voice4Africa is a multidisciplinary task force dedicated to establishing a collaborative platform for specialists and stakeholders. The primary objective is to collectively safeguard, invigorate, and strategically position African destinations. The task force aims to create a platform for specialists and stakeholders to collaborate in protecting, revitalising, and repositioning African destinations. The goal is to contribute to the long-term development and expansion of the African travel industry with a sustainable approach that benefits local businesses and communities.

Why? Our goal is to transform the industry, making it more sustainable and inclusive, with a focus on addressing overlooked issues. Through our Travel and Tourism approach, we envision a lasting impact that integrates local resources, safeguards the environment and heritage, celebrates cultural diversity, fosters business development, and collaborates with other industries. Additionally, our partnerships with international allies committed to long-term, integrated strategies further enhance a country’s economic standing and potential.

Founding Member of the Economic Initiative

Winner 2023

Newsroom

  • Foto-Panel-ITB-2014.jpg

ReThinking Africa Panel at ITB 2024

12. März 2024|

Our CEO Hanna Kleber - as founding member of the ReThinking Africa Foundation - moderated together with Dr. Holger Bingmann a panel at ITB bringing together the tourism ministers of Zimbabwe and Zambia and the ...

Some numbers

According to WTTC data: Africa’s Travel & Tourism sector is set to create approximately 14 million jobs in the next ten years until 2032, making a significant contribution to the region’s economic recovery. It is expected that by 2024, the sector will return to 2019 levels and grow annually at a rate of 6.8%, surpassing the regional economic growth of 3.3%. African destinations are learning from other countries how to attract travelers while preserving the livelihoods of locals and creating favorable legal and financial conditions for local and foreign business initiatives. They are focusing on long-term strategic plans to enhance their reputation, promote economic development, improve infrastructure, and strengthen legal structures, with the aim of fostering robust economic growth and becoming attractive to external partners in the tourism industry.

Did you know..

  • Cameroon is often referred to as „Africa in Miniature“ thanks to its diverse geographical and cultural landscape, featuring everything from lush rainforests to arid deserts, and more than 250 distinct ethnic groups.
  • Malawi is home to the world’s largest freshwater lakes. What makes it cool? It contains more fish species than any other lake on Earth, making it a unique destination for aquatic biodiversity.
  • Togo boasts the fascinating phenomenon of the Akodessawa Fetish Market in Lome. It’s a place where you can find all sorts of traditional remedies, charms, and ingredients for voodoo practices.
  • In Ghana, you can explore the Cape Coast Castle, a UNESCO World Heritage Site. This fortress played a significant role in the transatlantic slave trade and is a poignant reminder of history.

What is Voice4Africa?

Voice4Africa is a KLEBER GROUP initiative that leverages the long-standing expertise in African destinations, as well as the agency’s network in the DACH travel market, to design and execute the communications strategy of this initiative.

Born amidst the pandemic, Voice4Africa’s mission is to drive sustainable development within Africa’s travel and tourism sector. It advocates for local entrepreneurship and business initiatives that attract investment, generate new jobs, and create prosperity for African countries and their people.

The KLEBER GROUP team holds partnerships with a vast network of media outlets, editorial groups, embassies, airlines, DRVs, and more. Together, they work to amplify Africa’s global reach and impact

Our Partners to travel to Africa

Here you find updates on selected African countries

This list will be continuously updated.

Botswana

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Cape Verde Islands

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Ethiopia

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Ghana

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Kenya

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Madagascar

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board (GER) ➝

Malawi

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Mozambique

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Namibia

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board (GER) ➝

Ruanda

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Sierra Leone

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

South Africa

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board (GER) ➝

Tanzania

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Uganda

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board (GER) ➝

Zambia

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Zimbabwe

Information from the Federal Foreign Office
DE ➝ | AT ➝ | CH ➝

Information of the tourism board ➝

Air Connectivity

As stated by PwC report “Air connectivity: Why it matters and how to support growth ” ensuring airlines activity, flights and frequencies to any country and continent is “key to unlocking a country’s economic growth potential”, as it enables the country to attract business investment, as well as human capital; and conversely spurs tourism, which is vital to many countries’ economic prosperity, including of course African ones.

According to IATA, although it contributes to 18% of the world’s population, the continent contributes 2.1% of global air travel. Good news is that if just 12 key countries in Africa worked together to improve connectivity and open up their markets, this would create 155,000 jobs and boost those countries‘ GDP by more than $1.3bn. Get to know some of the key players in air connectivity in Africa:

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