Frankfurt, 03 April 2024 – The „Big 5“ of global hotel chains – Accor, Hilton, IHG, Marriott International and Radisson Hotel Group – will play a key role in the development of hotel infrastructure on the African continent in 2024.

According to a recent study by the Nigerian W Hospitality Group, international hotel chains had 524 hotels with more than 92,000 rooms in the pipeline in 41 African countries at the end of last year, which is due to a 9.2 per cent increase in new contracts compared to the previous year – the highest increase since 2018.

The multinationals Marriott, Hilton, Radisson and the French hotel chain Accor have the most newly commissioned hotel projects in Africa to date. Together with the British hotel chain IHG Hotels, the five companies are responsible for two out of three hotel projects on the continent.

The aforementioned hotel groups and 42 others have concluded active contracts for the construction of hotels or resorts in 41 African countries. Resorts are particularly popular with an increase of 32 per cent. The Tanzanian island of Zanzibar is a prime example of the interest in new resorts, with a doubling of newly signed projects in the past year.

In 2024, 134 hotels and resorts from multinational corporations are expected to open in Africa (one more than in 2023). Marriott will lead the way with 23 hotels, while Radisson, Hilton and Accor are expected to open ten, nine and eight new hotels respectively.

Egypt, Nigeria, Morocco, Ethiopia and Cape Verde are among the most sought-after destinations in Africa for new hotel projects. The largest planned project is a resort with 1,800 rooms by the Turkish company Rixos in Sharm El Sheikh, one of Egypt’s most important holiday resorts.

„International hotel groups are important players in the global tourism sector and, together with local hotel brands, create valuable jobs on the African continent,“ explains Hanna Kleber from Voice4Africa, founding member of the ReThinking Africa business initiative, which campaigns for investment in the African tourism industry.

According to the World Travel and Tourism Council, the tourism industry in Africa is estimated to grow by 6.5 per cent annually over the next decade and increase the continent’s gross domestic product by 350 billion US dollars.

About Voice4Africa

VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service PR agency with a special focus on tourism and many years of expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver for sustainable development. Voice4Africa is the winner of the Corps Touristique Award for International Understanding 2023.

Press contact:

Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications

Hamburger Allee 45
60486 Frankfurt am Main
Phone: +49 (69) 71 91 36 0
E-mail: and /

Photo: Kenya Coast Beach Resort (c) Kenya Tourism Board

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