The newly founded Rethinking Africa initiative aims to promote the continent as an investment location. The tourism initiative Voice4Africa is one of the founding members.

The „Voice4Africa“ initiative of the PR agency Kleber Group will contribute its tourism expertise to the work of the newly founded Rethinking Africa Foundation GmbH. The aim is to jointly initiate investment projects in Africa that will create long-term jobs on the continent, according to „Voice4Africa“.

The economic initiative Rethinking Africa (RTA) is calling for a readjustment of trade relations with Europe’s neighboring continent. „It pursues a pragmatic approach through the direct networking of African and European economic partners, which should also be given access to capital,“ it says officially. As an important prerequisite for political stability in the respective countries, the aim is to create sustainable jobs in Africa through local value creation.

The initiative is committed to ensuring that this reorganization of relations is also taken into account at the upcoming Africa Investment Summit with Federal Chancellor Olaf Scholz at the end of November in Berlin.

RTA was developed by a team of Africa and business experts led by Professor Stefan Liebing, who chaired the Africa Association of German Business for eleven years. As CEO of „Voice4Africa“, Hanna Kleber will take over the tourism division at Rethinking Africa. „One tourist creates eight jobs in Africa and feeds twenty people,“ emphasizes Kleber. „In addition, the travel industry is closely linked to other areas such as nature and species conservation as well as educational measures and can provide important impetus here.“

About Voice4Africa

VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service PR agency with a special focus on tourism and many years of expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver for sustainable development. Voice4Africa is the winner of the Corps Touristique Award for International Understanding 2023.

Press contact:

Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications

Hamburger Allee 45
60486 Frankfurt am Main
Phone: +49 (69) 71 91 36 0
E-mail: and /

Source: FVW Travel Talk


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