How farm-to-table concepts and community-based tourism can help secure livelihoods in safari destinations

Frankfurt, 19. July 2023. According to the latest United Nations report, global hunger has increased since 2019. In Africa, one in five people suffers hunger, more than twice as many as the global average. Reasons for the increase are conflicts, droughts and the economic consequences of the pandemic. Especially the rural population and especially women and children are affected by hunger and malnutrition.

(c) Africa Amini Alama

(c) Africa Amini Alama

How can responsible tourism help to improve the living situation in African destinations? The widespread farm-to-table concept of many safari lodges, which source their food from their own and local cultivation, mainly supports women in the vicinity of the lodges, who benefit from the sale of their crops and at the same time are enabled to feed their own families through subsistence farming.

For example, the subject „regenerative agriculture“ in the tourism school of the non-governmental organization Africa Amini Alama in the country of the Maasai in Tanzania occupies an important place in the timetable. Here, young tourists learn the sustainable cultivation of food theoretically and practically.

It is about breaking new ground in permaculture, afforestation and grain cultivation in order to regenerate soils, generate healthy food and bring about changes in the microclimate. The grown food is processed and served in the lodges of the aid organization in the picturesque Kilimanjaro region.

Frisches Essen aus eigenem Anbau (c) Africa Amini Alama

Fresh food from our own cultivation (c) Africa Amini Alama

As in many other lodges in rural Africa, guests can thus look forward to fresh ingredients in the restaurant and indirectly contribute to the economic independence of the local population with their stay in the safari region. The tourist facilities set important impulses and open up new perspectives that have a positive effect on rural areas.

„Sustainable tourism not only creates jobs, but also supports local food production for the benefit of local people,“ explains Hanna Kleber from Voice4Africa. Anyone who books a holiday in Africa and specifically selects accommodation and tour providers who rely on local value creation and participation of the population can make a selective contribution to improving the living situation in the target regions.


About Voice4Africa

VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service PR agency with a special focus on tourism and many years of expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver for sustainable development. Voice4Africa is the winner of the Corps Touristique Award for International Understanding 2023.

Press contact:

Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications

Hamburger Allee 45
60486 Frankfurt am Main
Phone: +49 (69) 71 91 36 0
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Photo: Traditionelles Kochen in der Original Maasai Lodge (c) Africa Amini Alama

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