Investment & job creation as a key to sustainable development.
Frankfurt, 14. November 2023. In the future, the Voice4Africa initiative of the KLEBER GROUP will bring its tourism expertise to the work of the newly founded ReThinking Africa Foundation GmbH. Together, investment projects in Africa are to be initiated, which create long-term jobs on the continent.
The newly founded economic initiative ReThinking Africa (RTA) calls for a re-adjustment of trade relations with Europe’s neighboring continent. It pursues a pragmatic approach through the direct networking of African and European economic partners, to whom access to capital is also to be paved. As an important prerequisite for political stability in the respective countries, sustainable jobs in Africa are to be created through local value added. The initiative is committed to ensuring that this redesign of relations is also taken into account at the upcoming Africa investment summit with Chancellor Olaf Scholz in Berlin at the end of November.
RTA was developed by a team of African and economic experts around Professor Dr. Stefan Liebing, who chaired the Africa Association of the German Economy for eleven years. Hanna Kleber will take over the tourism division at ReThinking Africa as CEO of Voice4Africa. Together, the tourism and investment potential of the African continent is to be shown and trade on an equal footing is to be made possible.
„A tourist creates eight jobs in Africa and feeds twenty people,“ Hanna Kleber emphasizes the importance of tourism for the continent. „In addition, the travel industry is closely linked to other topics such as nature and species protection as well as educational measures and can set important impulses here.“
The Voice4Africa initiative, founded in the midst of the pandemic, focuses on sustainable development through responsible tourism by creating jobs for women and young people, especially in rural regions. Voice4Africa supports local entrepreneurship and projects that attract investment and open up new perspectives for people in the African target regions.
VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service PR agency with a special focus on tourism and many years of expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver for sustainable development. Voice4Africa is the winner of the Corps Touristique Award for International Understanding 2023.
Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications
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Photo: Inselidylle auf Príncipe (c) Sundy Praia Resort / DIAMIR