Africa’s Tourism on the Rise: Hanna and Julia Kleber Bring New Impulses to Luanda
From 22 to 24 July 2025, Angola hosted the 2nd UN Tourism–International Civil Aviation Organization (ICAO) Ministerial Conference in Luanda — a milestone event uniting leaders from across tourism, aviation, and government. The conference focused on driving sustainable tourism in Africa, improving air connectivity, and fostering inclusive economic development.
Among the contributors were Hanna Kleber, founder of Voice4Africa, and Julia Kleber, CEO of the Kleber Group. Both participated actively, sharing decades of expertise in strategic tourism development & marketing of African destinations.
A Platform for African-Led Tourism Strategies
This global conference is more than a policy meeting — it is a catalyst for change. Angola’s dynamic participation reflects the country’s ambition to become an emerging regional tourism hub, supported by a new international airport and a revitalized tourism agenda.
As the official communication representative for Angola’s Ministry of Tourism, Kleber Group brought invaluable strategic insights to the table, including:
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The development and launch of Angola’s new tourism brand
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A roadmap for improving visibility and air connectivity
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Key findings from the 2025 Angola Tourism Market Study
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Strategies for positioning Angola as a sustainable and distinctive destination
Tourism as a Driver of Change
Sustainable tourism in Africa means more than just economic growth: it creates jobs, protects cultural heritage, and fosters global partnerships. This is precisely what makes events like the Ministerial Conference in Luanda so valuable. They demonstrate how tourism development can go hand in hand with local participation.
Looking Ahead
Whether it’s about air travel, infrastructure, or responsible travel solutions – the conference in Luanda stands as a symbol of how closely tourism and development are connected. It’s not just about travel. It’s about connectivity, economic opportunity, and new perspectives for African destinations.
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VOICE4AFRICA is an initiative by the KLEBER GROUP, a full-service PR agency specializing in tourism with extensive expertise in Africa. In collaboration with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver of sustainable development. Voice4Africa is a founding member of the business initiative ReThinking Africa and winner of the Corps Touristique Award for International Understanding.
Press contact:
Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications
Hamburger Allee 45
60486 Frankfurt am Main
Phone: +49 (69) 71 91 36 0
E-mail: hanna.kleber@klebergroup.com and julia.kleber@klebergroup.com / friederike.galuschky@klebergroup.com
