At Voice4Africa, we are thrilled to see growing international media interest in the topic of cross-border travel in Africa — a vital conversation for the continent’s sustainable tourism future.
In recent weeks, our insights on interregional travel and its potential to strengthen lesser-known regions have been featured by TouristikNews (Germany), TIP – Travel Industry Professional (Austria), and Swiss TravelNews (Switzerland). We are incredibly grateful to these publications for shining a light on an issue that is both timely and transformative for African tourism.
Unlocking Africa`s Tourism Potential
As highlighted in the articles, cross-border collaboration is key to unlocking Africa’s full tourism potential. Many African destinations are already popular on their own — from Kenya’s wildlife to South Africa’s coastlines or Rwanda’s lush hills — but the real opportunity lies in connecting these experiences. Enabling smoother travel between neighbouring countries could allow visitors to explore Africa’s incredible diversity in one trip, benefiting multiple regions and communities along the way.
Seamless regional travel — supported by initiatives like the Single African Air Transport Market (SAATM) and the African Continental Free Trade Area (AfCFTA) — would not only enhance visitor experiences but also promote regional cooperation, job creation, and a more balanced, resilient tourism economy. When travelers can move freely across borders, tourism revenues are more evenly distributed, helping lesser-known areas grow and reducing pressure on well-established hotspots.
At Voice4Africa, we advocate for a connected, sustainable, and inclusive tourism industry — one that tells positive stories from across the continent and highlights the power of travel to foster intercultural understanding and local development.
By amplifying African voices in the international media, we aim to help shift perceptions and celebrate Africa as a continent of opportunity, diversity, and collaboration.
***
VOICE4AFRICA is an initiative by the KLEBER GROUP, a full-service PR agency specializing in tourism with extensive expertise in Africa. In collaboration with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver of sustainable development. Voice4Africa is a founding member of the business initiative ReThinking Africa and winner of the Corps Touristique Award for International Understanding.
Press contact:
Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications
Hamburger Allee 45
60486 Frankfurt am Main
Phone: +49 (69) 71 91 36 0
E-mail: hanna.kleber@klebergroup.com and julia.kleber@klebergroup.com / friederike.galuschky@klebergroup.com
